Shea Apartments Named In Top 5 For 2021 Division ORA™ Power Ranking

Shea Apartments Named In Top 5 For 2021 Division ORA™ Power Ranking
Shea Apartments is ranked among the top companies for online reputation in the 2021 Division ORA™ Power Ranking, published by Multifamily Executive. The Divisions include Division II (20,000 up to 33,107 units), Division III (10,000 to 19,999 units), and Division IV (2,000 to 9,999 units). The company ranks number 5 in Division III. The unit cut-off for each Division was determined based on the portfolio data obtained from ALN Data Services in June 2021.
The Division ORA™ Power Ranking was introduced by J Turner Research in 2019 to recognize management companies that manage over 2,000 units for excellence in online reputation management. The companies are ranked based on their Online Reputation Assessment (ORA™) score—the multifamily industry standard to measure and benchmark a property/company’s online reputation. The Division I list—Top 25 of the NMHC Top 50 companies—was announced earlier in May 2021.
“The Division ranking is reflective of multifamily companies’ attention to customer service and online reputation. Research has shown that positive online presence is critical to boosting marketing and leasing efforts. The companies awarded in this Division ranking have singularly focused on winning over their residents in person, which is evident in their high ORA™ scores. ORA™ is a single score that represents a property’s online reputation across a variety of review platforms. Congratulations to all the winning companies of 2021,” said Joseph Batdorf, president of J Turner Research.
"We have made our online reputation a top priority at Shea Apartments," said Josh Harnett, Senior Vice President. "Our marketing, regional, and on-site teams have worked diligently for the last several years - and throughout the challenges of the pandemic - to never lose focus on our commitment to customer service and delivering the signature Living With Shea experience to our residents. In turn, our efforts have generated a surge in positive online reviews, many of them five stars."
Developed by J Turner Research, the ORA™ Power Ranking is a monthly, independent ranking of apartment properties and management companies based on their ORA™ scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. 

"Collectively from January to December 2021, Shea Apartments received 1,424 Google reviews, with an average star rating of 4.79," reports Audrey Bachelder, Senior Digital Marketing Manager. "Shea associates are passionate about online reputation management and are totally invested in turning outstanding customer service into reviews that set us apart from the competition. Every month as a portfolio, Shea Apartments continues to reach new reputation management goals, which include improving response times and response rates, number of reviews, and star average."
The ORA™ score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors the online ratings of more than 123,000 properties nationwide. A single score based on a scale of 0 to 100 is assigned to each property using a statistical model. The ORA™ score serves as a benchmark to compare a company’s properties and portfolios nationally, regionally, and against the competition.